Our Story
Two dads who got tired of the same old protein.
We met in college. Between classes and part-time jobs, we made it work — gym sessions, protein shakes, meal prep on Sundays. Fitness wasn't a hobby, it was just part of who we were.
Then we became dads.
Suddenly "6 days a week" became "whenever I can." The protein tubs gathering dust on the counter started to feel like a reminder of the guys we used to be. Every product on the shelf was either loaded with artificial junk, designed for bodybuilders, or wrapped in branding that felt like it was yelling at us.
We didn't need a mass gainer. We didn't need a pre-workout that made our skin tingle. We just needed clean protein we could drink every morning — whether we hit the gym that day or not. Something clear, light, and simple. Not a thick chalk shake from 2012.
So we built it.
Daily Standard is the protein we wish existed when we became dads. 5 ingredients. Mixes clear. Tastes like something you'd actually want to drink. Made for guys like us who still care about their health but don't have time to make it a personality.
— Steven & Sebastian, Founders